Our Members

Your Customers

Our Members are the customer you want to have:

  • Open to new things
  • Caring
  • Higher and wiser spenders
  • Considerate purchaser
  • Natural influencers
  • Interconnected
  • Willing to engage
They are selective and expects your products to be as they are, best-in-class. On the other side they are your best word-of mouth customer.

Member Characteristics

Our community represents an income distribution on the higher end, but much closer to the distribution of general vehicle purchase. While the eV users are very high earners, very early adopters willing to pay a premium price often 30% higher for electric vehicles, our community represents the next big wave of adopters. The vast majority has no electric vehicle yet but wants one as the next one. More gentlemen than ladies

INFLUENCERS

Our members trust tell friends with a spreading of 5x.

HIGH PURCHASING POWER

They have a higher income and spend more than average

VANGUARD

They are Innovators, Early Adopters and Early Majority

EXPECT EXCELLENCE

They are great achievers and use the best and ethic products and services

WISE SPENDERS

They are in for value for money deal

WISE DRIVERS

30% lesser incidents

THEY CARE

For other people and the environment

POSITIVE

They are optimistic and positive thinkers, enthusiastic networkers.

Member Vs Market


MARKET

 qCOMMUNITY

Mix Electric vs. ICE

0.7% eV USERS

Already migrated


15% eV USERS

Already migrated to electric,

in need of e-fuel, products and 

services 


99.3% ICE USERS

85% ICE USERS

Wanting to migrate to electric

Higher propension to 

buy and eV next 

56% VERY LIKELY To buy an electric vehicle next on 

average of the market 

78% VERY LIKELY

To buy an electric vehicle next 

versus a 56% of the market

Higher mileage

7,600 

miles/year

Annual mileage for individual 

users 

8,700 

miles/year

Annual mileage of our individual 

users, +14% than market average

17,800 

miles/year Annual mileage of professional 

users

17,900 

miles/year Annual mileage of our professional 

users, in line with market average

Member Traits

CAR PURCHASES BY INCOME

ICE OWNERS

EV OWNERS 

MEMBERS

<$50K

39%

20%

30%

$50K-75K

18%

16%

20%

$75K-100K

 9%

 4%

15%

>$100K

34%

60%

35%

CAR PURCHASES BY AGE

ICE OWNERS

EV OWNERS 

MEMBERS

<24 YO

1%

1%

1%

24-54 YO

43%

46%

45%

55-65 YO

26%

22%

25%

65+ 

31%

32%

29%

CAR PURCHASES BY GENDER

ICE OWNERS

EV OWNERS 

Q MEMBERS

FEMALE

43%

25%

40%

MALE

57%

75%

60%

Member Concerns & Expectations

PRIORITIES WHEN PURCHASING A VEHICLE?  


 MEMBERS 

78%

PRICE

78%

71%

FUEL ECONOMY

70%

53%

COST OF MOTOR INSURANCE

52%

30%

IMPACT ON ENVIRONMENT - (FASTEST GROWING) 

76%

40%

WOULD CHANGE CAR BRAND FOR MORE INNOVATION (CONNECTIVITY AND CAR AS A SERVICE)

60%